I’ve been part of the interactive marketing team at Apple since 2013. In that time, I’ve worked on the websites for several product launches as well as many software updates. Since there are a thousand no's for every yes, this is but a small sampling of the things I’ve had a part in.
The headphone jack, 1878 - 2016. RIP. Having relied on that ubiquitous input for so many years, we understood there would be a reluctancy to embrace a world beyond it. Our goal for the AirPods site was to bring Apple’s vision of a wireless future to life. The minimal design and a clear product story does that. But adding in photography that shows the AirPods sitting weightlessly in-ear does as much to tell the story as all of the words on the page do. Visit site›
Despite being an early adopter of technology, Japan still conducts most of it’s transactions in cash. With the launch of iPhone 7, Japan now had the ability to use Apple Pay for transactions, as well as NFC for transit. And so we thought the best way was to not tell, but show users how easily and effortlessly Apple Pay could enhance their lives. Enter full screen, day-in-the-life video. Visit site›
To celebrate the 30th anniversary of Macintosh, we created a timeline-driven website to celebrate key Mac models and the innovators who used them to change the world. We also asked users to share their first Mac experience. We then used that data to visualize how each of those macs were used. The website won a “Site of the Day” award from awwwards.com. Visit archived site›
I was part of the launch team that helped debut the Apple Watch online. Apple wasn’t the first to market with a smart watch, but it was certainly the first to get it right. From the technology and design stories, to comparing the differences between models, this debut site had to do a lot of heavy lifting. As such we also introduced a first for Apple, a visual “explore” nav to make browsing easy. Visit archived site›
Carrying on from the success of it’s 12.9-inch big brother, the 9.7-inch iPad Pro was released with all new internals and a first for tablets—a True Tone display that balances the color of the screen with the surrounding environment. As we trend toward simplifying our product stories it was our goal to concisely tell the iPad Pro story on a single page. We also used some beautiful parallax effects to bring the still product shots to life. Visit site›
With the new Apple TV came a redesigned interface, the App Store, and Siri Remote. After many iterations we landed on telling the story through experience, entertainment, games and more, and music and photos pages. And because Siri is integral to that entire experience, we sprinkled Siri examples throughout the site to give context to Siri’s capabilities. Visit site›
With the release of Photos for MacOS, you now had access to your photo library across all of your devices. And with powerful new simple-to-use editing tools they could look better than ever. This site serves to show all of the great features of Photos in a design language that is quintessentially, Apple. Visit site›