LoudCity wanted to be the go-to destination for creators and listeners of internet radio. It was early 2008, when internet radio existed, but an aggregate of all the quality stations did not. The project included everything from brand and identity creation, to UX wireframes, all the way to detailed design of the site. There were three goals: Provide an easy path for people wanting to set up a station, make station discovery easy, and make listening more social. Each goal was met by giving LoudCity a simple and beautiful design with clear calls-to-action, an intuitive visual search, and social integration via Facebook on station pages.