General Electric

GE appliances answer real-life needs, define trends, and simplify routines—All while being friendly to our environment. That philosophy was engrained in our pitch to GE: Using GE products saves power. This power equates to points that, in turn, can be put to use philanthropically. We called the idea “Human Power.” My role was to create a dashboard that allowed users to manage their Human Power points, and at the same time, see how much energy and money they are saving with their appliances.

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Part of the pitch concept also included the creation of a robust in-store app that leveraged augmented reality to help sales staff explain all of the great features of GE fridges.

We brought all these ideas and more to a redesigned online storefront. Picking out appliances should not be a mundane process of looking at spreadsheets of model specifications. After all, purchasing GE products saves you money, and more importantly, the environment.

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